NUMEOW- catnip made for curious cats.
PROJECT SCOPE: Brand Identity, Packaging Design, Social Media
TOOLS USED: Illustrator, Adobe Fresco, Pacdora 3D Modeler, Morphic AI (Mockups)
Numeow is a playful catnip brand created for curious cats and the people who love them. The brand combines a fun, expressive personality with a clean and approachable visual system designed to stand out in the pet aisle.
CONCEPT & BRAND DIRECTION
Built around the idea of curiosity and play, Numeow uses a vibrant visual identity to capture the unpredictable personalities of cats. The branding balances playful illustrations and energetic typography with a structured layout system, creating a personality-driven brand that feels fun without becoming overly childish.
PACKAGING DESIGN
Packaging was designed to make Numeow feel instantly recognizable and engaging. Bold typography, playful illustrations, and a bright color palette create a visual system that can easily extend across different products and touchpoints. Packaging mockups were developed to explore how the identity would come to life in a real-world setting.
FINAL OUTCOME
Numeow brings together playful branding, expressive packaging, and personality-driven art direction to create a catnip brand made for curious cats. The final identity establishes a flexible visual language that can grow across packaging, digital content, and future brand experiences.
