BRAND & CREATIVE DIRECTION
Inspired by “Girls Just Wanna Have Fun,” the catalogue embraces a colorful, expressive approach centered around curl-focused products while remaining inclusive of different hair types and textures. The visual direction reflects the brand’s confident, youthful, and personality-driven identity.
CATALOGUE EXPERIENCE
I designed a cohesive catalogue that brings together product details, brand storytelling, lifestyle imagery, and educational content. The layout balances playful visuals with clear organization, creating an engaging experience that makes the products easy to explore while staying true to the brand’s voice.
FINAL OUTCOME
The finished catalogue combines personality, education, and product storytelling into a unified editorial experience that feels distinctly Not Your Mother’s.
Not Your Mothers
Product Catalog
PROJECT SCOPE: Editorial Design, Product Catalog, Layout Design
TOOLS USED: Illustrator, Photoshop, InDesign
Not Your Mother’s is a bold and playful haircare brand that celebrates individuality and all types of hair. From enhancing natural texture to fighting frizz and adding definition, the brand creates products designed to work with your hair—not against it. This project focused on translating that energetic personality into a cohesive product catalogue.
