Weird & Sweet:
Artisinal Candy Shop
PROJECT SCOPE: Branding, Logo Design, UI/UX
TOOLS USED: Illustrator, Photoshop, InDesign
Weird & Sweet is an artisanal candy shop concept based in Austin, Texas, creating handcrafted confections with unconventional flavors and local ingredients. The brand celebrates Austin’s creative culture through a playful and unexpected visual identity.
BRAND DIRECTION
The goal was to create a brand that feels bold without being intimidating. Drawing inspiration from Austin’s local creative scene, I developed a visual system with personality, approachability, and strong brand recognition in mind.
DIGITAL EXPERIENCE
Alongside the identity, I designed a playful UI/UX experience that encourages exploration and product discovery. The digital experience carries the same unconventional personality as the brand while keeping navigation intuitive and accessible.
FINAL OUTCOME
The result is a cohesive brand and digital identity that brings together playfulness, personality, and usability, creating a distinctive visual world for Weird & Sweet and its products.
