Weird & Sweet:
Artisinal Candy Shop
A Spec Concept Brand and Promotional Campaign largely generated with AI Tools
Weird & Sweet is an artisanal candy shop in Austin, creating handcrafted confections that blend unconventional flavors with local ingredients, celebrating Austin's unique culture and creative spirit.
Project Goals and Overview
Boldness with Approachability
Inspiration from Austin’s local creative scene to build authenticity, personality, and strong brand recognition.
Discovery & Engagement
Create an intuitive, visually engaging UI that encourages exploration and product discovery.
Playful Digital Identity
Develop a cohesive brand identity and UI experience for Weird & Sweet that captures its playful, unconventional spirit while reflecting Austin’s creative culture.
Research & Findings
Audience
Investigate target audience preferences, focusing on younger, experience-driven consumers who value novelty, aesthetics, and shareability.
Market Landscape
Research Austin’s specialty candy and dessert scene to identify gaps and opportunities for differentiation.
Analyze how competitors present their brand, product range, and in-store or digital experiences to position Weird & Sweet as uniquely innovative.
Visual Trends
Target Audience
Trend-Driven & Playful (20-40 years old)
Plugged in. We know what’s happening. We care about the city, the scene, and the little cultural moments that make it feel alive. We show up, we collaborate, we stay curious — and we don’t take ourselves too seriously while doing it.
Community-Rooted (wide age range)
We’re not just in the city, we’re part of it. Community over corporate. We support, we participate, we actually care. If it’s happening around us, we’re probably there... probably with snacks.
Horizontal Stack
Vertical Stack
BonBon is our beloved logomark and face of the brand. BonBon is able to change expressions on ephemera, packaging and all the goods but the primary logo.
BonBon!
Logo Variations and Type
Austin’s got that mix of indie grithonky-tonk roots, and “keep it weird” energy. So I’m pairing bold, weighty typefaces with slices of the city’s personality... meet 8heavy and Quicksand!