Liora Botanical
Fragrance House
PROJECT SCOPE: Brand Identity & Packaging Design
TOOLS USED: Illustrator, Photoshop, Morphic AI
Liora is a fragrance house inspired by the quiet beauty of coastal gardens, where ocean air meets sun-warmed botanicals. Rooted in the atmospheric elegance of San Francisco, the brand captures fleeting moments through fragrance—from mist settling on petals to greenery warmed by afternoon light.
CONCEPT & BRAND DIRECTION
The visual direction was inspired by Liora’s connection to nature, coastal landscapes, and the understated beauty of San Francisco. I developed an identity that feels quiet, luminous, and refined, reflecting the delicate balance between natural elements and modern sophistication.
PACKAGING DESIGN
The packaging system translates Liora’s sensory experience into a physical form. I developed the bottle, labeling, and supporting packaging with an emphasis on restraint, delicate details, and a cohesive visual language that reflects the brand’s botanical inspiration.
FINAL OUTCOME
The final identity brings together coastal inspiration, botanical beauty, and San Francisco elegance into packaging. The result is a cohesive fragrance experience designed to feel intimate, luminous, and enduring.
˙⋆✮⋆˚࿔ AI was used as a supporting tool to explore this project’s development through mockups, visual direction, and presentation concepts. All final design decisions, branding, layouts, and creative execution were developed by me. ˙⋆✮⋆˚࿔
