Dinosaur National Monument
Tourism App
UIUX Design | Figma & Illustrator | Case Study
Dinosaur National Monument sits on the border of Colorado and Utah, stretching over 200,000 acres of raw geology, canyon views, and seriously ancient history. At the Quarry Exhibit Hall, more than 1,500 dinosaur bones from the Late Jurassic period are still embedded in stone; layers of time frozen in place.
Project Goals & Overview
Understanding Dino
Simplify & Clarify
Layered Experience
Dinosaur National Monument spans the Colorado–Utah border, featuring vast canyons and over 1,500 embedded dinosaur fossils from the Late Jurassic period.
Streamlined navigation and user flow to make information more accessible, creating a clear, engaging way to explore the monument’s geology and history.
Inspired by geological strata, the design uses visual layering, bold imagery, and intuitive navigation to reflect depth and guide users through the park’s story.
Research & Development
Visual Direction
Audience Insights
Mobile App Research
Inspired by exposed sediment and fossil layers, the design uses depth and stacked visuals to reflect prehistoric history while staying clear and engaging.
Designed for outdoor enthusiasts, families, and younger digital-first visitors, balancing informative content with a modern, visually engaging experience.
Focused on mobile-first navigation, clear hierarchy, and intuitive wayfinding to ensure easy access to key park information.
Research Findings
Visitor Needs
Digital Expectations
Design Insights
Clear maps, trail information, and park conditions are essential for planning and navigation. Families value accessible, easy-to-understand content that engages all ages.
Younger, digital-first audiences prefer modern, app-like interfaces with immersive visuals that feel interactive and intuitive.
Layered visuals and storytelling enhance engagement without overwhelming users, and mobile-first design ensures on-the-go access to key park features.
Target Audience
Outdoor Enthusiasts
Hikers, rafters, campers, and adventure-seekers drawn to the park’s canyons, rivers, and vast landscapes. They value maps, trail information, conditions, and visually immersive content.
Families & Casual Visitors
Hikers, rafters, campers, and adventure-seekers drawn to the park’s canyons, rivers, and vast landscapes. They value maps, trail information, conditions, and visually immersive content.
Conscious, First Time Digital Explorers
Younger audiences who discover parks through social media and online research first. They expect a modern, intuitive, visually engaging interface that feels more like an app than a static website.
UI Kit
Design System
The UI kit supports the concept of layering with modular components that stack naturally across layouts, maintaining a cohesive and intuitive experience.
Visual & Functional Elements
Features include a structured type hierarchy and earthy colors inspired by sediment and stone, balancing bold visuals with clear functionality to keep the story immersive and usable.